Gay Bathhouses used to be the thing back in the day. You wanted to meet gay men, you went to the baths. But now, the bathhouses are dying out.
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Gay bathhouses that once remained in the shadows to stay in business are now seeking attention to keep their doors open.The North Hollywood spa is just up the street from me. Just think, it is one of the few left in this country.
Some are doing aggressive online advertising and community outreach. Others tout their upscale amenities like plush towels and marble baths. A bathhouse in Ohio has even added hotel rooms and a nightclub.
Gone are the days when bathhouses drew crowds just by offering a discreet place for gays to meet, share saunas and, often, have sex.
"The acceptance of gays has changed the whole world. It's taken away the need to sneak into back-alley places," said Dennis Holding, 75, who owns a Miami-based bathhouse.
In the heyday of bathhouses in the late 1970s, there were nearly 200 gay bathhouses in cities across the U.S., but by 1990, the total had dropped to approximately 90, according to Damron, the publisher of an annual gay travel guide. In the last decade, bathhouses, including ones in San Diego, Syracuse, Seattle and San Antonio, have shut down and the total nationwide is less than 70. Most patrons are older.
Hollywood Spa — one of the largest bathhouses in Los Angeles, a city regarded as the country's bathhouse capital — closed in April. Owner Peter D. Sykes said fewer customers and rising rent put an end to four decades in business.
"Bathhouses were like dirty bookstores and parks: a venue to meet people," said Sykes, who still owns the smaller North Hollywood Spa. "Today, you can go to the supermarket."
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