Jack'd strikes back at the "No Fats, No Fems" Tee with "No Bullies, No Bigots"

Jack'd is a gay "dating" app like Grindr, Scuff, Muff and Tuff. But unlike them, Jack'd wants to do more.

After the messy Marek + Richard, ‘No Fats No Fems’ T-shirt, Jack'd decided to counterattack their hate message:

Jack'd marketing director Kevin Letourneau stated:

“Gay men are three times as likely to have an eating disorder, twice as likely to be diagnosed with depression and anxiety, and suffer a suicide rate double those of other men. Words matter. They have consequences. That is why we were disheartened to see Marek + Richard perpetuate the toxic put-down, ‘No Fats No Fems,’ in their new line of apparel.

As the youngest, and most diverse community of gay men around the world, we see it as our responsibility to create a safe space to connect, and empower our generation to stamp out exclusionary phrases from our vocabulary once and for all.

We appreciate the conversation this has sparked, but retroactive satire is not enough. All proceeds from our new #NoBulliesNoBigots apparel will go to support The Trevor Project, an organization focused on suicide prevention for LGBTQ youth. For every purchase, Jack’d will commit a dollar-for-dollar matching donation.

I appreciate their stance on this. It's nice to see this app take initiative to make change.

source