An international sex survey revealed that the most promiscuous folks in the world are not in Chelsea or in WeHo, it's in Britain.
The result has been linked to the decline of religious scruples, the growth of equal rights for women and a highly sexualised popular culture. Some 14,000 people in 48 countries filled in questionnaires about casual sex and how many people they expected to sleep with in the next five years.
The results were turned into an index of 'sociosexuality' - a measure of how sexually liberal people are in thought and behaviour.
Britain scored 40, placing it 11th overall, behind countries such as Latvia, Croatia and Slovenia - but it was highest among the major western industrial nations.
The researchers say high scores such as Britain’s may be linked to the way society is increasingly willing to accept sexual promiscuity among women as well as men. They also believe that, among certain age groups and at certain times, men and women are equally liberal, adding that cultural developments have meant women are now as able to engage in no-strings sex as men.
So godless and liberal freedom leads to big sexual fun...Are they sure it's not WeHo?