Monday, August 31, 2009

The Marvel/Disney shack-up details


Since this morning's news, more details are released. Here they are:
  • Existing licensing and distribution deals should remain where they are.
  • Disney believes there’s real opportunity with the Marvel catalog of characters and will work on where those opportunities are greatest and how best to leverage them across the existing Marvel and Disney infrastructure.
  • Disney executives went to great lengths during the call to make the point that they don’t pretend to be more expert than Marvel is in handling their characters, citing the hands-off relationship Disney has had with Pixar since the acquisition of that studio. Disney said Marvel manages the properties from a business perspective very intelligently and trusts them to make the right decisions for these products for a long time to come.
  • Disney said the deal was attractive not just because they’re buying great characters, stories and brand, but about working with people who know these characters best and how best to work with them in other media.
  • Again, referencing the Pixar deal, Disney finds working as one company with Marvel removes friction and creates value that’s very compelling. Licensing offers very attractive opportunities, but nothing is better than being one. International expansion of Marvel properties through Disney was cited as a potential growth area.
  • Cable channel Disney XD is currently running about 20 hours a week of Marvel content and Disney has been looking to license more Marvel content and this deal gives them that opportunity as well as the opportunity to expose these characters internationally.<.li>
  • With regards to video game publishing, Disney praised Marvel’s licensing agreements with some of the best video game producers and publishers in the business and said moving forward they will consider what’s best for each individual property as each licensing deal comes up for renewal and that there would likely be a blend of licensed and self-produced/self-distributed titles.
  • With respect to Paramount’s distribution deal with Marvel and the Iron Man franchise, Disney has every intention to respect the deal that’s in place, but noted that it’s in their best interest, overtime, to become the sole distributor of Marvel films.
  • Will Disney3D be used for Marvel movies? That will be determined by those who are in charge of producing Marvel’s theatrical films.
  • When asked if there was potential for cross-polination between Marvel and Pixar, Disney said that Pixar’s John Lasseter has met with key Marvel creative executives recently and the group got “pretty excited, very fast.” Disney will look at all opportunities and thinks there are some exciting product that could come from this sort of partnership.
  • Disney said this deal is expected to benefit Marvel’s retail efforts, being able to leverage Disney’s shelf space and relationships with major chains and distributors.
  • The deal began when Disney Chief Executive Bob Iger reached out to Marvel Chief Executive Ike Perlmutter earlier this year. Again, Disney noted that they believe in the creative team at Marvel and see no reason to upset that applecart.
  • Disney has not made any real estate decisions and sees no reason to move Marvel Studios from their headquarters in Manhattan Beach, California. No mention of Marvel Publishing’s offices in New York City was made.

2 comments:

Mechadude2001 said...

Heavy topic.
Whenever I've seen a company get bought, it always looses autonomy (no matter how much they try to spin it in the press.)

Big Corporations have a pattern of destroying their competition. (ala WWE bought WCW). Since you read comics, you remember that Disney bought the rights to Crossgen, and hasn't done a damn thing with them. And Disney also bought Jim Henson's LEgacy, but the muppets are nowhere to be found.

Of course, @ $4 Billion, they are going to get they're money's worth. There will be Marvel Movies, TV shows, video games, etc. But I'm really concerned about the "regression" to kiddie comics/ safe comics to capture that young boys market. I like what Quesada has been doing, making adult centric comics with Civil War, Dark Reign, Secret War, etc.

And the idea of creative censorship, and stunted creative freedom looms.

NG said...

Mickey Mouse, Donald Duck, Pluto, and Goofy as the new Fantastic Four. Too bad I don't have Photoshop...