The CW is taking the unusual step of not screening its overly-hyped remake of "Beverly Hills 90210" for advertisers or the media.
Why?
Well they want to keep it tight before the big night premier. But I don't think so.
The Network said: "We're not hiding anything ... simply keeping a lid on '90210' until 9/02, riding the curiosity and anticipation into premiere night, and letting all our constituents see it at the same time."
Usually when this happens, there's cancellations to follow. Maybe this wasn't a good idea, CW. I tried to tell them, however we will see if I'm right or wrong.
I feel a FAIL coming on.
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