Jem and the Holograms made history... As the one of the worst opening ever.
Box Office Mojo reports:
Next we come to two of the year's biggest flops, Jem and the Holograms and Rock the Kasbah. I went as low as I comfortably could with my sub-$5 million predictions on both of these new titles, but even that proved generous as neither title managed to top even $1.6 million this weekend.Personally, I'm glad it failed. It was a horrible idea and film. As a hardcore fan, I was insulted with this version. To see it crash and burn was great. It was proof that we will not accept any old movie. We want and deserve better.
Coming in with an estimated $1.5 million from 2,012 theaters, Rock the Kasbah sports a paltry $750 per theater average. You might think that's bad, and it's certainly not good. In fact, that's the fifth worst opening ever for a film playing in more than 2,000 theaters, just a bit worse than August's We are Your Friends in fact. But it wasn't the worst the weekend had to offer.
Tallying a mere $547 per theater average from 2,413 theaters, Universal's Jem and the Holograms brought in an estimated $1.3 million, the fourth worst opening for a film in more than 2,000 theaters and the worst for a film playing in more than 2,400 theaters. Despite the lackluster result, the financial picture for Universal isn't at all troubling as the film was reportedly made on only a $5 million budget.