The latest report from Community Marketing, Inc. is out! For the past 6 years, CMI has looked into our consumer habits and I have some of the results for you to check out:
Gay men and lesbians spend more on new clothing than the average for men and women the highest-spending segment is gay men age 30-44. (I contribute to that)
27% of gay men indicate smoking at least sometimes and 23% of lesbians smoke sometimes.
Gay men especially 18-29’s tend to drink more spirits compared to other alcohol types.
82% of lesbians and 91% of gay men own “smartphones,” up 23% from 2011. The most popular smartphone is iPhone (with Android phones quickly gaining ground), and the most popular tablet is iPad.
Straight men drink 3 times more beer than gay men, but gay men drink 50% more spirits/cocktails than straight men. Lesbians consume similar amounts of alcohol beverages as straight women.
49% of gay men under age 30 have a gym membership.
Corporate LGBT outreach has a large impact on purchase decisions for gay men for travel related purchases such as hotels and vacations. Clothing, chain restaurants and personal care items also stand out.There's more here. It's a must read
1 comment:
I still love my ale. Not beer - ale! There is a difference. Ale's are sweeter.
I'm not a mixed drink fan. Wine yes - I love wine. But Ale trumps wine.
As to smartphone - yup. Samsung SCH-R910 Android phone - a more pure Android distro too. I'm anxiously awaiting Google jumping into manufacturing with their acquisition of Motorola Mobility. Because you KNOW that will be PURE Android.
Not a big spender on clothing. To me it's purely functional. And when I do wear a suit I note a change in attitudes of people. There's more deference, which I find amusing.
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