Hot Rumor! Lady Gaga Ends the Target Deal

Not long ago, I talked about Lady Gaga working with Target. Well, it looks like that has fallen though.

Metro Weekly reports

Carmen Cacciatore, co-founder of Fly-Life marketing agency, announced this afternoon that the earlier reported deal between Target Corp. and Lady Gaga was dissolved this past week.

Bob Witeck of Witeck-Combs Communications was familiar with the dissolved deal, although he does not represent Gaga or any of the parties, and told Metro Weekly, "Despite the expectation that this was all unfolding as a deal, it has been in a sensitive stage of continued discussion for probably the last three weeks."

He added, "Quite a few people, even early on, were afraid it was going to dissolve."
In February, talking to Billboard about the deal, Gaga had said, "[O]ur relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they've made supporting those groups." Target had faced criticism in 2010 for donations the company made to groups supporting candidates who oppose LGBT equality.

Of today's announcement, Witeck said, "They wanted to make it public now. They decided it was important that people know there is no deal."

She tried and I think she could had made this work.