Tuesday, December 23, 2008
This is irony, payback, revenge, and karma. Y'all know I despise CW for their programming foolishness: getting rid of most of their minority shows and replacing them with rich, white teen shows that only promotes self-important zombies. A bit much I know.
But the news is MyNetwork TV, a channel consisted of canceled shows, movies of the week, and English-language telenovelas has beaten CW in ratings for the past 3 weeks. MyNetwork TV used to average about 700, 000 viewers last season, now they average around 1.76 million viewers.
But how is this network cobbering CW? Easily, they don't gear their programming to one type of viewer. Remember, CW wanted to focus on women, as if there are no We, Oh, or Lifetime channels floating around. MyNetwork TV hits mostly families which means something for everyone.
And speaking for everyone, MyNetwork TV is very racially diverse in its programming. They hit hard with Latino and Black shows (I'll let that horrible Flava Flav slide). Also, they avoid the reality competition and dating crap. Then they stick with the classics like COPS, Jail, and those Funny moments caught on Tape shows...I guess they still work.
So CW, look at this very closely at this. I've said it before, your stragety works, but doesn't make any waves. This is proof that you need to shake it up and get back to basics. Remember Veronica Mars, Dawson, Buffy, Girlfriends, Angel, and One on One. They were quality shows, you get back to that and maybe your viewers will return.