Burger King got into the Pride spirit and sold The Proud Whopper.
It was only available in San Francisco during LGBT pride week, but it was something to behold.
TIME has some more info:
The campaign was conceived just a few months ago as a way for Burger King to bring the company’s new “Be Your Way” tagline to life. Fernando Machado, a senior vice president of global branding, led the effort, which included on-the-spot filming of customers’ reactions outside the location at Market and 8th Streets. (This post will be updated to include the video once it is available.) “As a brand, we welcome everyone,” Machado tells TIME. “We felt that [the Proud Whopper] could bring to life a message of equality, self-expression, authenticity and just being who you are.”
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