Friday, February 1, 2013

Chick-Fil-A came out on Top regardless of Bad Press


Well, looks like the boycotts and kiss-ins proved to be almost worthless. Regardless of the negative press about Dan Cathy's views, Chick-Fil-A still made money... lots of it.
The fast food giant, the nation’s second-largest chicken chain, ended 2012 with $4.6 billion in sales — up 14 percent from $4.1 billion a year earlier. The company also opened 96 news stores, four more than the year before.

The company does not have to publicize financial results because it is privately owned. It made revenue and store growth figures available at the request of The Atlanta Journal-Constitution.

Supporters of Cathy’s views against gay marriage and his right to express them hailed the numbers as a victory, saying a summer boycott of the chain by backers of gay marriage failed.
I knew this was a losing battle, but at least there was attention on this mess.

source

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