Bill Skarsgård plays the demonic being who feeds off of the fear of children. This look give him a horrifying appearance that will completely haunt you in your dreams.
Emmy-winning costume designer Janie Bryant had this to say about the costume design:
“The costume definitely incorporates all these otherworldly past lives, if you will. He is definitely a clown from a different time.”EW gets into the style of Pennywise:
There’s a classic Harlequin quality to the elegant red lines, drawing up his cheeks like fangs to bisect his eyes. In this new image, we can more clearly see the fissures in the caked-on makeup atop his domed brow, resembling the sutures in the plates of a skull.I'm starting to get excited about this
We even get a hint of his yellow, buck-toothed smile – or might those be something sharper?
His neck is frilled by a thick, puffy collar, like a ruff from the late 16th century, and here’s where we zoom in and venture into geek-out territory for costume enthusiasts. Every part of the costume is meant to suggest something both ancient and disturbed.