Tuesday, August 19, 2008

Where You Shop is How You Vote


Interesting stuff about where we shop. In an article from Ad Age: Wal-Mart, Kohl's and JCPenney shoppers are more likely to vote for McCain; while Macy's and Target shoppers will basically vote for Obama.

But Wal-Mart shoppers weren't John McCain's biggest supporters. The Republican picked up 41.4% of the "vote" there, but 42.8% at JCPenney. And while 41.5% of Target shoppers went for Barack Obama, 47.2% of Macy's shoppers did. Macy's shoppers had the least "undecided" voters among the those polled at 16%. The other three stores had over 20% undecided.

So, what they're really saying is stylish folks know the deal, and the others need a serious makeover.

2 comments: