Duck Dynasty Season 5 Premiere down from the previous Seasons

Well, this is something to ponder.

Once Duck Dynasty returned to TV, they found that many of their viewers didn't. EW reports that the season 5 premiere had 8.5 million viewers. That's big, but their last premier had 11.8 million viewers. And in their third season, the premiere had 8.6 million viewers.

Interesting to say the least. I wonder if the foolishness of Phil Robertson had something to do with it?