Continuing to make a difference, Color of Change.org has announced they cost Glenn50% of his Ad money!
In their press release, they talk proudly of their accomplishments:
The advertising boycott of Glenn Beck has cost the controversial host over half of his estimated advertising revenue since it was launched by ColorOfChange.org a month ago. This according to data analyzed from industry sources.
Estimated advertising revenue [the total amount of advertising money being spent during a block of commercial time for a program] was collected on a week-by-week basis for a period of two months. According to the data collected, the amount of money spent by national advertisers on Beck’s program per week was at its highest at approximately $1,060,000, for the week ending August 2, 2009. ColorOfChange.org launched their campaign at the end of that week and since then, 62 advertisers have distanced themselves from Beck. Data collected for the week ending September 6, 2009 shows Beck’s estimated ad revenue at $492,000, equal to a loss of $568,000.“Fox News Channel has consistently claimed they haven’t lost revenue as advertisers abandon Glenn Beck, but the numbers prove otherwise,” said James Rucker, Executive Director of ColorOfChange.org. “Fox News Channel has a limited amount of ad positions. If 62 companies refuse to run ads on two of their 24 hours of programming, they are losing inventory. No matter how high Beck’s ratings have been lately, advertisers still see Beck as toxic and don't want him associated with their brands. There is no way that Fox News Channel is making the money they should be making with Glenn Beck.
source
FAUX news is still trying to hang on. But eventually they are going to have to give up the ghost.
ReplyDeleteI want to know which advertisers are still supporting him so I can boycott them.
DOWNE WITH FOXX AMERICA! TAKE THEM DOWNE NOW!
ReplyDeleteToddy, I posted a list of the advertisers on field negro's website...I hope it's still there. As far as the advertisers pulling out, I thought they decided that they didn't want their ads played during Beck's segment, but still played on other hosts segments with fox. If that is the case, fox is actually not losing money, they just redistributed the advertisers time slots. The one way to effectively take Beck down is to affect his ratings (negatively), but I don't see that being done because the pumkinheads that watch his show are as close minded and racist as he is. What to do, what to do?
ReplyDeleteI hope he keeps sliding...
ReplyDelete