People are highly upset about the new Nike ad. Is it homophobic? Racist? Or just silly. I think it's silly and I can see the homophobic foolishness in it, but I guess I'm bother by the way they did it.
Any good ads person should think about the implications at all cost. I remember in my ads courses, how you must be aware of any possible backlash or potential matters that negatively reflects on the company. Is this poor planning or a cheap attempt to draw attention?
Whatever it is, it's wrong, because I enjoy being with a cute sweaty guy. And I think there are millions of others who feel the same way.
I don't see it as homophobic. If I was playing basketball and all of a sudden found my teammate's crotch in my face, I'd be pretty pissed off too.
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