Monday, October 6, 2008

Who's Actually Seeing This Movie?


Am I dreaming?

Foreign sensation "Mamma Mia!" stayed unstoppable at international multiplexes, racking up its fifth consecutive weekend victory with $14.1 million at 4,406 play dates in 47 markets.

The tuner’s taken in a dazzling $377.2 million and kept overall biz healthy during the early fall — a period when moviegoing tends to soften as studios opt for a combo of summer holdovers and smallish rollouts of new pics.

For example, the frame saw domestic winner "Beverly Hills Chihuahua" put the bite on respectable foreign grosses with $4.8 million at only 810 in five territories for a decent per-location average of $5,926 — best among major launches and mostly from $2.4 million in Australia and $1.8 million in Mexico. Paramount’s comedy "How to Lose Friends & Alienate People," with local fave Simon Pegg toplining, opened day and date in the U.K. in first with a moderate $2.1 million at 449.

"Mamma Mia!" opened in first in Italy with $2.8 million as U noted that it expects strong word of mouth even though Italians are usually not fans of musicals. Holdover biz continued to be exceptions with the U.K. rising 25% to $1.4 million in its 13th week for a Brit cume of $123.3 million while Korean grosses slid 25% in the fifth frame to $1.6 million.

"Mamma!" still has plenty of gas in the tank with eight territories to open, including Japan on Jan. 30. Its stunning performance has left Universal with nearly $1.5 billion this year, trailing only Warner Bros. and Paramount at $1.6 billion — keeping the international biz for the six majors 2% behind last year’s record-setting pace, which finished 2007 at $9.5 billion.

Source

1 comment:

  1. Actually, I thought it was a lot of fun...I didn't go expecting anything serious, and the movie came through in spades for me...just some light entertainment, with some reasonably memorable performances.

    The day after I saw it, in August, they were releasing a version with the songs subtitled, so that audiences could more easily sing along...that may explain some of the continuing interest the fluffy little thing is getting.

    ReplyDelete